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Karaters

Driving Growth with AI-Driven Marketing & Automation

Project Brief

A mid-sized E-commerce brand struggling with high customer acquisition costs, inconsistent lead quality, and manual workflows.

Tools Used

Shopify, Zapier, Airtable, ShipStation

Challenges

  • Rising cost-per-lead (CPL) across ad platforms.
  • Manual lead qualification slowing down sales response.
  • Website lacking conversion-focused design.
  • No centralized system for marketing automation.

Our Solution

  • Workflow Automation Built automated lead nurturing sequences via HubSpot + custom integrations. Used AI-based scoring to prioritize high-value leads.
  • Website & Funnel Optimization Redesigned product pages for better UX & faster checkout. Improved site speed and added CRO elements (sticky CTA, trust badges, exit popups).
  • AI-Enhanced Insights Predictive analytics to forecast customer lifetime value. Automated reporting dashboard with actionable KPIs.

Results

  • 45% decrease in cost per lead (CPL)
  • 2.3x increase in qualified leads
  • 30% improvement in website conversions
  • Automated 70% of manual marketing tasks

Testimonial

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